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Apple Ipod...Microsoft Zune: It's all about the brand

Article By:  Miguel

Article Date:  12/27/06

 

  I've read enough already to not only frustrate me further, but also convince me that it is all about the brand that makes or breaks a product.  In this case, I'm referring to products we all have grown to love over the years...MP3/PMP players.  For the past several years, there is no doubt that the Ipod has dominated the market.  So much in fact, that many small companies that have attempted to bring a competitive product to the market are now gone without a trace.  However, despite that fact that many other established companies have offered a number of products to compete fairly well with the Ipod, I find they are all left in the dust at the end.  Why?  Well, as this article states, it's all about the brand.  The purpose of this short article is to not only show just what an impact a brand has on a product, but also show you all that there are indeed alternatives out there that are not only highly competitive, but equally as impressive. 

 

  We begin with non other than Apple.  The Ipod, frustrations aside, is one of the most successful products to ever hit the market.  Due to their excellent marketing techniques and timing in terms of its introduction, it has led many to think that MP3 = Ipod.  There's no if, then or buts about it.  However, does this really make it a better product?  My honest answer to that question is no. 

 

 

Even in its fifth, or should I say fifth 1/2 generation, it is a product that has failed to offer features that many audiophiles truly crave and those that other products have offered for quite some time now.  For one, they can't seem to get their on-the-fly playlist feature right.  Instead, they focus more on a majority of other features that many don't care for at all.  On top of that, they still fail in providing an FM tuner out of the box.  Instead, they leave this to many respected third-party companies such as Griffin Technology.  It is almost as if they are all working together in a way.  Let's not forget its lack of recording capabilities out of the box.  Again, they leave this to third-party manufacturers.  Unleashing its full capabilities will require a bunch of add-ons that are not only expensive, but your Ipod will not longer be the sleek and sexy device you fell in love with when you first took it out of the box.

 

As an IT professional, I'm approached by many looking to buy such a product and I can say that the first thing to come out of their mouth is "Ipod".  Many of these people do not know much about technology and think that it is the only product out there.  However, I'm not entirely one who hates the product and do at least offer them not only comparisons between other alternatives, but also take the time to educate them in order to make an informed buying decision based on their needs.  I say this because it is quite sad that many who don't take the time to research are drawn into this deep hole that they might regret at the end.  In short, the techniques from Apple are pure genius.  Buy and Ipod, and your quickly drawn into iTunes.  So much, that you may find yourself purchasing a number of tunes over time.  What many do not know is that they will not play in any other player, should you decide to switch at any given time.  Most music download services, while enticing to many, should at least be researched prior to jumping into them.  Yes, there are hacks out there to remove their protection but in most cases, you are better off just buying the CD and ripping it yourself rather than get lured into this money pit.

 

Durability and long term use

 

The Ipod is a product that has been questionable in terms of quality.  Sadly, many don't find this out until they have owned the product for some time.  This was apparent with a number of product releases.  Let's not forget the fiasco upon the release of the first gen Ipod Nano (reviewed here).  Yes, the product was impressive in terms of design and managed to offer this highest flash storage of any other product, thanks to Samsung choosing to deal with them over any other company, a decision that outraged many other manufacturers.  However, it was followed by a number of complaints and even lawsuits as to the quality of the product itself.  I'm one who happened to be part of it, as I had to recommend a number of third party products to many who chose this particular player in order to keep it scratch free.  In my opinion, they focused too much on design and neglected to take durability into consideration at all.  While the second generation Nano now sports an all aluminum design to help prevent scratches, it is still without its flaws.  There had been a number of complaints on overheating, scratching, discoloration, crashing or some other problem that develops after extended use.  With their hard drive based players, there are a number of reports that the hard drives do crash shortly after a year of use.  While I do not personally believe a number of these, I don't find such complaints on a number of other competitive products on the market and therefore does raise some sort of concern.

 

Third-Party Support

 

 

This is where the Ipod has an upper hand over all other products.  Walk into an electronics retail store, and chances are you'll find a full section dedicated only to Ipod accessories.  You name it, there is an accessory for the Ipod, some of which are quite absurd.  I've seen some pretty wacky accessories like thongs, toilet paper docks, laser pointers, disco balls, bullet proof cases and even apparel such as jeans and shirts.  Sadly, do to its success, many third party companies will jump on production of some useful accessories before even considering the release of products to support other popular players.  Heck, car manufacturers now make a pathetic attempt at luring a potential buyer by either including an Ipod with the purchase of a vehicle, or emphasizing full support for the product in their vehicle.  Yes, it has gotten to this level and it is honestly quite sad.

 

  The Microsoft Zune was the sole purpose of taking the time to write this article in the first place.  I've followed the release so closely, that it is sad as to how much hype this particular product has gotten, despite the fact that it is no better than many other products available today.  The 1st gen Zune, for those who do not know, is nothing more than a re-badged Toshiba Gigabeat with a much fancier interface.  You can't even give them credit for its design.  This apparently makes no difference, and many feel that the only true competitor to Apple's product is the only other company that does not only have the resources, but the only other major competitor in general. 

 

 

The Zune is not a product primarily designed by Microsoft.  It is only one that has been introduced in an avid attempt to "finally" take a stronger hold of a market, one that apparently has been unreachable by all others over the years.

 

Let's take a look at the broad picture though and see just what an impact this product has made since its release... 

 

**click to enlarge**

 

Not only has the Zune spawned a majority of new tech sites focusing primarily on the the product, but it has also given many a very pathetic attempt at making some money from it.  Think of just about anything, and it is very likely you will find it on Ebay.  Ebay, the largest online marketplace on the net, is where most look to in order to make a buck.  Whether it is legal, illegal, or just a pathetic attempt, these are the extremes some people take in order to make some money.  I've seen Zune domain names on Ebay TRY and sell for as high as 15K. 

 

 

 

 

The Zune is big, bulky and ugly.  It comes standard in three colors, one of which is brown, a color Microsoft hoped many would find more appealing and one chosen to at least make their product stand out a bit from the rest.  This attempt, for the most part, has failed.  There are even some extremely rare Zunes in pink that have sold for just over a $1,000 on Ebay.  Yes, people are willing to pay this much for such a product...it is sad.

 

WiFi Built In?  Yes and No!

 

One of the features of the Zune is its built-in Wifi.  However, it is not what many may think though!  Its Wifi capabilities, for the most part, are  just an avid attempt at promoting and selling more of them.  Why?  Well, this feature only supports Zune to Zune file sharing out of the box.  Does this really make this feature useful?  I don't think so.  What's the point of having Wifi is you can only share music files with those you know who happen to own one as well?  What are the chances of that?  Very slim.  This feature is completely useless.  Keep in mind that even if you have friends with the device, and want to take advantage of this feature, the downloaded tracks are limited in terms of playback.  Basically, in my short time playing with the Zune, I found that the downloaded media is limited to 3 days or 3 plays.  Think of it as like a trial download.  After it has expired, the song will get deleted, but will stay in the device as reference.  Unfortunately, there are many that are not too clear about both its WiFi capabilities or its song sharing limitations. 

 

The Interface

 

The interface, for the most part, is quite decent and the player does have some features that are well implemented.  The first and most important is its on-the-fly playlist support.  In the Zune, they are defined as "quick lists', which you can easily create and even save them for future playback.   I will give them high marks in this area, as it is the only other player other than a select few from Creative that have implemented this feature well.  Another area that will impress is its video playback.  While it doesn't support a wide range of formats, at least it does offer support for MPEG4 video files.  What was impressive was its playback quality and how well it handles videos.  Most impressive for me was how fast it will seek through your vides and the option of skipping ahead by about 30 seconds or so as well.  However, there are other players out there that have higher format support.  The rest of the interface is fairly standard and not much to brag about.  Let's not forget its lack of recording capabilities either!

 

Third-Party Support

 

 

Despite its recent release, there are already a number of accessories for the Zune on the market.  Goes to show you how quickly a company is to jump on a product they feel is the only one worth competing with the Ipod.  This is honestly quite frustrating for owners of other products that are equally as good.  Oddly, companies like Griffin Technology, which have dedicated themselves in providing only Apple related products, has also joined one of many in the production of Zune accessories.  Belkin happens to be another company already offering a number of accessories for the Zune.  Like the Ipod, the Zune also has an advantage in this particular area.  You can definitely expect a higher level of support over any other alternatives.

 

Now that I've shared my opinions on both the Ipod and the new Microsoft Zune, let me get right to the alternatives, some of which are honestly better products than both of these highly popular products.

 

 

Next: The Alternatives

 
 
 
 


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